Who Am I Now?

Who Am I Now? Is packed with insights, wit, and strategies to help you achieve clarity about the wonderful woman that you’ve become and create a vision for who you choose to be next!

You are invited to bask in the glow of the fire of fierce feminine wisdom - unmasked and uncensored and contribute to the conversation.

Welcome to your tribe!

*Available in Amazon! Paperback & Kindle Editions

Who Am I Now?

Feminine Wisdom - Unmasked Uncensored

Isabel Alexander


Will the real Isabel please stand up!


 It is no coincidence that my first published book is titled

“Who Am I Now?” For 60+ years, I’ve been asking myself that question!


I’ve been many versions of me, starting as a child, sibling, and student and then unexpectedly, expecting and becoming a mother just after my 17th birthday. Very quickly, I transitioned into breadwinner, parent, and adult-under-construction. The roles of my life expanded to include wife, family compass, employee, social circle director and self-appointed superwoman.


I became an accidental entrepreneur, employer, award winner, world traveler, writer, speaker, and more. I developed as a CEO and leader and honed my confidence and skills as a catalyst for positive change. I have changed my last name, hairstyle, and address many times, but the constants of my life have always been;

* deeply ingrained values of positivity and loyalty

* appreciation for the uniqueness and contribution of individuals

* passion for lifelong learning


I believe wholeheartedly in the right to health, security, abundance, and joy for all.


The stuff about me that you can find on the internet already:

Isabel Alexander

… was honored for seven consecutive years as one of Canada’s Top 100 Women Entrepreneurs™.

In 2007 and 2009, she was voted one of Canada’s Top 100 Most Powerful™ women-business owners and is also a recipient of the Global EXEC Women’s International Council’s Women of International Influence™ award

. … has served as an advisor to many other leaders and businesses, served on the Minister of International Trade’s SME Advisory Board, and contributed as an active board member and chair for diverse associations. 

… entrepreneurial spirit was clearly evident in 1989 when she launched her own chemical brokerage firm, boldly going where few women had yet succeeded. Focused on innovative solutions and strategic partnerships, she earned the trust and respect of her customers and suppliers around the globe. After 20 rewarding years, Isabel sold the assets of Phancorp Inc. to dedicate herself as a catalyst for others to achieve personal and professional success.

. . . founded BIYA Global, Inc. to leverage her experience, connections, and unique abilities as a Success Coach and Business Mentor for Small and Medium Size Enterprises and for Women Business Enterprises.


With a plan to only retire from the things she does not like to do,

Isabel supports Baby Boomers and others

to navigate through personal and professional transformation and transition.

Isabel's personal motto is

Lift As You Climb

What readers are saying about the Book:

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